What are you selling ?

The day you are able to articulate this, it will solve perhaps everything for you: positioning, GTM, Pricing, Growth Hacks.

The only question that you need to answer to attract our ideal customers.

So, here are the 5 levels of “ what are you selling” ?

1) Selling a product or a service.

Me : I sell soaps and detergents.

Customer : Huh ? Uninspiring and Boring. I will buy the cheapest one.

2) Sell the Benefit.

Hubspot: We keep all your customer data in one place. All your team members can access easily and stay in sync.Happy Customers for you.

Customer : Thank you ! Sign me up.

3) Sell the Lifestyle.

Lululemon : Yoga is everything. Bring the magic of Yoga in your Life.

Customer : I love yoga. What do you wear during yoga ? Give me the pants.

4) Sell the Feeling

Harley Davidson : Big Independent Men ride Harley…. We belong to a Cult.

Customer : I only ride Harley.

LV : Our Bags dont have any story except for price. Our customers are the ones who can afford to pay $250k for a bag that says LV.

Customer : Give me 2 🙂 

5) Sell the Identity

Priest : Follow the religion ….

Follower : Absolutely 🙂 

This framework help me in two ways.

Firstly it opened my eyes to decisions I have made.

Until now I thought I only bought products and services but today I realised it was not true. With every purchase of a product,I also bought some feelings:

relief, freedom, status, independence, pride, etc ..

Secondly, it helped me think harder on why am I writing this newsletter and stories.

Am I selling a product or service but I am selling friendship and convenience for the gang of MFM.

My writing will not always be witty or lovely but will communicate the essence of the framework. And definitely will help you in making your life easier, sharpen your thinking and if none of the above happens it will definitely help me in remembering and applying some of the stuff that I have learnt.

But before you go, here is what I want you to do :

1. Read, Think and Act 🙂 

2. Send me your feedback, subscribe if you find this useful,

3. If you loved it ❤️❤️

   Share the newsletter on Linkedin, X, Meta, Whatsapp word and help me grow the community.

With lots of love, gaurav

Link to the pod :

Time Stamp : 34:06